The quick, efficient manner of Internet-based medias allow for easy access to users who want to examine a lot of content in an organized format within a short amount of time.
This concept is ideal for facilitating online dating networks where users seek to explore many users with the same intimate-based goals for using the community.
The experience a user has is based upon their reasons for participating, the level of their involvement in the community, and the qualities the community offers to its users. Although the authors find that online dating sites offer a distinctly different experience than conventional dating, the superiority of these sites is not as evident. Reis (University of Rochester), and Susan Sprecher (Illinois State University) take a comprehensive look at the access, communication, and matching services provided by online dating sites.Although many dating sites tout the superiority of partner matching through the use of “scientific algorithms,” the authors find that there is little evidence that these algorithms can predict whether people are good matches or will have chemistry with one another.The authors’ overarching assessment of online dating sites is that scientifically, they just don’t measure up.